AI Visibility
Audit

See How AI Engines Actually Perceive Your Brand

Your buyers are already asking ChatGPT, Gemini, Claude, and Perplexity for software recommendations. The question is: are those AI engines recommending your company — or your competitors?

What the audit answers
Which buying questions do your competitors win?
Who gets named instead of you, and how often?
Which sources do the engines actually cite?
40
buying prompts
5
AI engines
3
competitors benchmarked
24h
to your inbox
ChatGPT  ·  Gemini  ·  Claude  ·  Perplexity  ·  Google AI Overviews

Request My Audit

We'll analyze your brand presence across modern AI platforms and follow up soon.

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Thanks! Your request has been received. We'll analyze your brand presence across modern AI platforms and follow up soon.

Definition

What an AI visibility audit is

An AI visibility audit is a structured test of how often, and how accurately, an AI assistant names your brand when a buyer asks it for a recommendation. It runs a fixed basket of buying prompts through each engine, records every answer and every cited source, scores where you appear against named competitors, and returns a prioritised list of the gaps causing the absence.

It is not a website crawl and it is not a keyword report. Traditional SEO measures your position on a results page. An AI visibility audit measures whether you are named inside the answer itself, which is a different surface with different inputs: entity clarity, third-party citations, crawler access and the structure of your content rather than keyword placement.

Most B2B SaaS companies learn two things from their first audit. Their AI visibility is far lower than their Google rankings suggest, and the sources the engines actually cite are rarely their own website.

Coverage

What we analyze

We probe every major AI search engine that your buyers already use to discover software.

ChatGPT

The world's most-used AI assistant — and the first place buyers ask for SaaS recommendations.

Gemini

Google's AI platform tightly integrated with Search, Workspace, and Android discovery flows.

Claude

Anthropic's AI, widely used for research, vendor evaluation, and procurement-stage queries.

Perplexity

AI-native search with cited answers, used by technical buyers and growth teams for category research.

Google AI Overviews

Google's AI-generated answer summaries that appear above organic results — increasingly the first thing buyers see.

Methodology

Evaluation metrics

Five dimensions that together paint a complete picture of your AI discoverability.

Recent AI Brand Mentions

How often your brand surfaces in AI-generated answers across all four platforms in the past 30 days.

Updated AI Share of Voice

Your brand's proportional presence versus direct competitors within AI recommendation lists.

Positioning Accuracy

Whether AI engines describe what you do correctly and consistently — or misrepresent your product category.

AI Search Visibility Gaps

Specific query types and buyer contexts where your brand is absent and a competitor is named instead.

Entity & Authority Signals

The trust and citation signals — third-party mentions, structured data, semantic consistency — that AI engines weigh when deciding whether to include your brand in an answer.

Method

How the audit is run

Every audit follows the same five steps, so results are comparable between companies and between re-measures.

01

Prompt basket

Forty prompts drawn from how your buyers actually phrase the problem, not from keyword tools. Category questions, alternative-to questions and use-case questions, agreed with you before anything runs.

02

Clean-room runs

Every prompt runs in a temporary or logged-out session. Personalised sessions inflate your own visibility. In our own testing the identical prompt named a brand first in a signed-in ChatGPT and did not mention it at all in a temporary chat. An audit run while signed in measures your history, not your market.

03

Repeat sampling

Each prompt runs multiple times on each engine, because answers are not stable between runs. A single run is an anecdote, not a measurement.

04

Citation source inventory

Every cited URL is logged and grouped, so you can see which third-party pages the engines trust in your category. This is usually the most surprising part of the report.

05

Gap prioritisation

Findings are ranked by effort against likely impact and written as tickets your team can act on without us.

Deliverables

What you'll walk away with

A complete picture of how AI sees your brand — and a clear path to improvement.

  • AI visibility benchmarking — a scored baseline across all four AI engines so you know exactly where you stand today.
  • Competitor analysis — who AI names instead of you, and what signals give them the edge.
  • Recommendation tracking — screenshot evidence of real AI answers containing (or missing) your brand.
  • Visibility gap analysis — the specific query categories and contexts where you're being skipped.
  • Positioning insights — how AI currently describes your brand and where the framing diverges from your messaging.
  • Actionable GEO & AEO opportunities — a prioritized roadmap of fixes and optimizations to start winning AI recommendations.
Get your audit

Buy it, or apply for it

Same methodology either way. The difference is the queue.

Buy now
$399per domain, one time
Delivered to your inbox within 24 hours
40 buying prompts across 5 engines
Every raw answer, timestamped
Share of voice against 3 named competitors
Citation source inventory
Prioritised fix list, scoped by effort
30-minute walkthrough call
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Got it. A PayPal invoice for $399 is on its way to that address, usually within the hour. You can pay it with a credit or debit card, or with a PayPal account, whichever you prefer. Please complete payment within 24 hours so we can hold your slot. The audit begins the moment it clears and lands in your inbox within 24 hours of that.

Something went wrong. Email ran@arobis.ai and we will invoice you directly.

We email you a PayPal invoice for $399. Pay it by credit or debit card, or with a PayPal account, no account required either way. Please complete it within 24 hours so we can hold your slot. The $399 is credited in full against your first month if you start a retainer within 60 days.

Or apply, free

Request an audit

We run a limited number of free audits each month for companies that fit what we do. If yours is one of them we will be in touch. There is no guaranteed turnaround and no queue position.

Request my audit

Uses the request form at the top of this page.

Auditing a portfolio?

Three or more domains are $299 each, invoiced together, delivered as one comparative report. Built for investors and operators checking several companies at once. Email ran@arobis.ai to set it up.

Cost

What an AI visibility audit costs

Published prices across the market. We have put ours in the same table rather than describing it separately, so you can see where it sits.

Provider
Price
Format
BizWhiz
$249 one time
Self-serve report, local and SMB
Arobis AI
$399 one time
Analyst-run, one domain, B2B SaaS
Typical automated agency scan
$500 to $1,000
Tool output with light commentary
Comprehensive agency audit
$1,000 to $5,000
Manual analysis, mid-market
Avante Visibility
$5,000 one time
Done for you with a 90-day re-measure
Independent consultant
$5,000 to $15,000
Bespoke, enterprise scope

Figures taken from each provider's own published pricing, September 2026. Ranges reflect prices commonly quoted across the category rather than any single vendor.

Who It's For

Built for SaaS growth teams

Company types

  • SaaS companies
  • B2B technology brands

Roles that get the most value

  • CMOs
  • Growth marketers
  • SEO leaders
  • Demand generation teams
Fit

Who this is for, and who it is not for

Worth buying if

You sell B2B software and your buyers build a shortlist before they ever contact you
You suspect competitors are being named in AI answers and you are not
You want a defensible baseline before committing to a retainer, with us or anyone else
You are an investor or operator checking several portfolio companies at once

Not worth buying if

You want a score rather than a plan. The free AI Visibility Checker gives you that in under a minute
Your site blocks AI crawlers and you are not willing to change that
Nobody on your side can action the fixes and there is no budget to outsource them
You are pre-launch. There is not yet enough about you for a model to know

We would rather talk you out of a $399 purchase than deliver a report you cannot use.

Questions

Frequently asked questions

How much does an AI visibility audit cost?

Across the market, one-time AI visibility audits run from about $249 for a self-serve report up to $5,000 for a full done-for-you engagement, and independent consultants charge $5,000 to $15,000 for bespoke work. Automated agency scans typically sit at $500 to $1,000, and comprehensive manual audits at $1,000 to $5,000. Ours is $399 for a single domain, or $299 per domain for three or more. The comparison table above shows where each provider sits.

What is an AI visibility audit?

It is a structured test of how often, and how accurately, an AI assistant names your brand when a buyer asks it for a recommendation. A fixed basket of buying prompts is run through each engine, every answer and cited source is recorded, your presence is scored against named competitors, and the gaps causing your absence are ranked into a fix list.

How do I check my brand's AI visibility myself?

Write down the ten questions a buyer would actually ask before shortlisting a vendor in your category. Run each one in ChatGPT, Gemini, Claude, Perplexity and Google AI Mode, in a temporary or logged-out session so your own history does not inflate the result. Record whether you are named, in what position, who is named instead, and which URLs were cited. Repeat each prompt a few times, because answers move between runs. That is the manual version of what this audit does at scale.

How do I audit AI search visibility for a B2B company?

The difference for B2B is the prompt set. Consumer prompts are product questions. B2B buying prompts are category questions, alternative-to questions and use-case questions, usually with a company-size or industry qualifier attached. Build the basket from how your buyers describe the problem rather than from keyword tools, then score answer presence, citation sources, entity accuracy and competitive share of voice across every engine.

What is an AI visibility score?

It is a single number summarising how often a brand appears across a set of AI answers. It is useful for tracking movement over time, but treat a score with a published methodology as far more trustworthy than one without, and be wary of any score produced in a signed-in session, because personalisation can move a brand from absent to first place on the identical prompt.

How is this different from your free AI Visibility Checker?

The checker runs your domain against a small automated prompt set and returns a score in under a minute. The audit is run by an analyst across 40 prompts and five engines, records every raw answer, compares you against three named competitors, and tells you what to change and in what order.

How long does the audit take?

Paid audits are delivered to your email within 24 hours of payment, and the walkthrough call is booked from the report. Free requested audits have no guaranteed turnaround because we run a limited number each month.

You offer a free audit too. Why would I pay for one?

Because the free one is applied for and the paid one is not. We cap free audits each month and choose which companies we run, so there is no queue position and no promised date. Paying puts your domain in the queue immediately with a 24-hour delivery commitment and the walkthrough call included. The methodology is identical either way.

What exactly do I receive?

A report containing the raw timestamped answers from every engine, the scoring with its weights shown, the citation source inventory, the competitive comparison against three named rivals, and the prioritised fix list written as tickets. Plus a 30-minute walkthrough call.

Can I audit more than one domain?

Yes. Each domain is audited separately. Three or more domains are $299 each, invoiced together and delivered as one comparative report, which is how investors review a portfolio.

Does the $399 come off a retainer?

In full, against your first month, if you start within 60 days of delivery.

Why only one audit per domain?

A baseline is only useful once. Tracking how it changes over time is what a retainer does, and selling you the same snapshot twice would not be honest.