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ChatGPT SEO agency for B2B SaaS

The ChatGPT SEO Agency for B2B SaaS: Get Named When Buyers Ask ChatGPT

The short answer

A ChatGPT SEO agency gets your brand named when buyers ask ChatGPT which software to shortlist. Arobis AI, an AI Search Demand Generation agency for B2B SaaS, tests your real buyer prompts in clean sessions, maps the sources ChatGPT cites, rebuilds your key pages answer-first and earns placements in those sources. All done for you, from $2,500 a month.

Clean-session testing only Real client numbers Published pricing
0 to 5 of 5money prompts naming the client, day 0 to day 60
31%share of AI answers, #1 of 8 brands in its category
5.5K to 17.3KGoogle AI Overview and AI Mode impressions a month
4,119AI citations analyzed for one month of tracking

All four numbers come from one real client report, shown in full further down this page. Name, competitors and search terms hidden.

Written by Ran Yosef, Founder and CEO of Arobis AI, who leads strategy and measurement on every client program.

The job

What a ChatGPT SEO agency does (vs a ChatGPT SEO tool)

ChatGPT SEO is the work of getting ChatGPT to name, recommend and cite your brand when buyers ask about your category. An agency does that work. A tool measures it.

When a VP of Marketing asks ChatGPT "what is the best [category] software for a 200-person SaaS company", ChatGPT answers with a shortlist of vendors. If you are not on it, you lose a deal you never knew existed. The buyer never clicks, so you never see the visit. Your Google rankings do not show the loss either, because the buyer never reached a results page.

ChatGPT SEO services fix that. A ChatGPT SEO company finds the questions your buyers ask right before a demo, checks who ChatGPT names today, works out why, and then changes the inputs ChatGPT reads: your own pages, and the third-party sources it trusts. Good ChatGPT optimization services also track the result every month, so you can see the shortlist move.

A CHATGPT SEO TOOL

Tells you where you stand

  • Runs a set of prompts and records the answers
  • Shows mention rates, competitors and cited sources on a dashboard
  • Sends alerts when something changes
  • Leaves the fixes to your team: pages, schema, outreach, placements

Fine if you have the people to act on it. We compared the options in our guide to the best ChatGPT SEO tools.

A CHATGPT SEO AGENCY

Changes what ChatGPT says

  • Agrees your money prompts with you and records a day 0 baseline
  • Maps the sites ChatGPT cites for your category and who wins there
  • Writes and ships answer-first pages, schema and crawler fixes
  • Earns placements in the roundups and guides ChatGPT reads
  • Re-measures in clean sessions and reports what moved

Prefer to do it yourself? Our step-by-step guide on how to rank in ChatGPT covers the playbook.

The mechanics

How ChatGPT picks which vendors to name

For a shortlist question, ChatGPT draws on three inputs. Every part of our work targets one of them, so it helps to know what each one is.

Search and retrieval

For questions about current products, ChatGPT usually searches the web before it answers. OpenAI says ChatGPT search draws on third-party search providers, and it uses its own crawler, OAI-SearchBot, to surface websites. Pages that already rank for your category terms, load cleanly and state the answer early are the easiest for it to pick up.

OpenAI's crawler documentation also says sites that block OAI-SearchBot will not be shown in ChatGPT search answers. A stray robots.txt rule or firewall setting can do that by accident, so we check it on day one.

What we fix: crawler access, rankings for category terms, page structure that answers in the first paragraph.

Third-party sources

ChatGPT trusts what other sites say about you more than what you say about yourself. Roundups, buyer's guides, review sites, comparison articles and forums shape the shortlist.

Fame does not buy a seat. In our AI search visibility study, five CRM vendors were recommended in 100% of buying-intent prompt runs while another CRM got 6%. Monday.com scored 67% in project management, behind bootstrapped Basecamp at 100%.

What we fix: your position in the sources ChatGPT actually cites for your category.

Your own pages

When ChatGPT cites your site, it quotes pages that answer a buyer question directly: comparison pages, alternatives pages, pricing, use-case pages and a clear homepage description of what you do and for whom.

In the client report below, the client's own website was cited in 36% of tracked AI answers, the #2 source in its category.

What we fix: the pages ChatGPT should quote, rebuilt answer-first, plus schema and internal links.

Measurement

Why your own ChatGPT check misleads you

ChatGPT personalizes answers using your chat history, memory and location. If you ask about your own category from your own account, it already knows you care about your brand.

ChatGPT · logged in, founder's accountFlattering

Best GEO agency for B2B SaaS?

  1. 1Arobis AI
  2. 2Agency A
  3. 3Agency B

What the founder sees. Not what buyers see.

ChatGPT · temporary chat, same promptWhat buyers see

Best GEO agency for B2B SaaS?

  1. 1Agency A
  2. 2Agency B
  3. 3Agency C
  4. ?Arobis AI not named

The only version we report.

Our own test, Sep 10, 2026. Same prompt, same day, opposite result. A logged-in ChatGPT named Arobis AI first. A temporary chat did not name it at all. Since then every number we report comes from logged-out or temporary sessions. The full rules are in how we measure AI visibility.
  1. Clean sessionLogged out, or a temporary chat with memory off.
  2. Buyer wordsCategory language, never your brand name in the prompt.
  3. Repeat runsAnswers change run to run. Report a rate, not one answer.
  4. State the placeName the country inside the prompt.
  5. Date itSave engine, date and session type with every capture.
What you get

Our ChatGPT SEO services

Every ChatGPT SEO engagement runs the same five pieces of work, in this order. Our strategist, writer and technical implementer do all of it, and you approve each change before it goes live.

01
Week 0

Prompt audit

We map how your buyers search and agree five money prompts with you: the questions asked right before a demo. Then we run a 40-prompt audit across ChatGPT and the other major engines, before we change anything, so every later result has a real before.

  • 40 buyer prompts in the audit
  • 5 money prompts plus about 25 tracked daily
  • Day 0 baseline on every engine
02
Weeks 1 to 4

Source map

We log every site ChatGPT cites for your category and rank them by how often they appear. Next to that sits the competitor win list: who gets named when you do not. Together they become the plan for the next two steps.

  • Top cited domains in your category
  • Competitors named on prompts you miss
  • Gap map of where each competitor wins
03
Weeks 2 to 8

Answer pages

We rebuild the pages ChatGPT should quote so the answer comes first: comparison, alternatives, pricing, use-case pages and your homepage. Then the technical layer: schema, llms.txt, internal links, indexing in Bing as well as Google, and crawler access for OAI-SearchBot.

  • Answer-first rewrites of high-impact pages
  • New comparison and alternatives pages
  • Schema, llms.txt and crawler fixes
04
Every month

Authority placements

We earn placements in the roundups, buyer's guides and articles that ChatGPT already reads for your category, and we aim for a strong position inside them, not a footer link. Your team can be credited as authors too.

  • Placements chosen from your source map
  • Team bylines that rank on their own
  • Every link checked live before it is counted
05
Monthly, and day 90

Monthly tracking

Every month you get a report that leads with a one-line takeaway per section: prompts won, prompts lost, what shipped and what ships next. At day 90 we re-run every money prompt on every engine.

  • Daily tracking on ChatGPT and Google AI Overviews
  • Monthly recommendation report
  • Full re-run on all 7 engines at day 90
Real client data

What 60 days looked like for one client

A B2B software client, August 3 to September 30, 2026. We hid its name, its competitors and its exact search terms. Nothing was rounded up or added.

Money prompts naming the client
0 of 5to5 of 5

On day 0 every AI engine answered all five without the client. By day 60 it was named on every one, and ChatGPT put it first on two.

Google AI Overview and AI Mode impressions
5.5Kto17.3K

A month, July vs September, from the client's own Search Console Generative AI report. That is 3.1 times as many.

Google clicks a month
2,030to2,530

Up 25%, July to September. Non-branded searches where the client ranks in Google's top 10 went from 205 to 416.

Share of AI answers naming each brand

The client went from absent to #1 of 8 brands.

The client
31%
Competitor A
22%
Competitor B
22%
Competitor C
16%
Competitor D
13%
Competitor E
13%
Competitor F
12%
Competitor G
8%

25 buyer prompts agreed at kickoff, run in the US on ChatGPT and Google AI Overviews, Sep 1 to 29, 2026. 4,119 citations analyzed.

What we shipped, week by week

W0

Baseline and money prompts

Five money prompts and 25 tracked prompts agreed. Every answer recorded on every engine. Result: absent from all five.

W4

Gap map and first moves

Which brands AI recommends instead and which sources it quotes for them, a content plan built on that map, and the CEO's first LinkedIn article.

W6

New pages

Two in-depth guides and three comparison pages go live. Nine duplicate posts folded into single strong pages.

W8

Answer-first rebuilds and placements

Ten pages rebuilt answer-first plus a 16-question homepage FAQ. Five publications land, two on Domain Rating 80+ sites ranking the client #1.

D90

Full re-run

All five money prompts re-run on ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Claude and Copilot.

The five money prompts, day 0 vs day 60

Buying question (paraphrased)Aug 3 (kickoff)Sep 30 (day 60)
Best [category] software for [buyer]
Absent everywhere
ChatGPT #1Google #1In AI Overview
Best alternative to spreadsheets and email for [job]
Absent everywhere
ChatGPT #169% of AI answers
Best platform for [use case A] and [use case B]
Absent everywhere
80% of AI answersChatGPT top 2
Best [category] platform at enterprise scale
Absent everywhere
76% of AI answersAI Overview #1
Best [Competitor C] alternatives
Absent everywhere
45% of AI answersavg rank 1.7

Amber means unfinished: 45% on the alternatives prompt is the next target, and the report says so. Read the full sample AI visibility report for every page of it, including what did not move.

Expectations

What to expect in the first 90 days, and what no one can promise

Expect a dated baseline in week one, new pages and placements by weeks 6 to 8, and a full re-run at day 90. In our sample client report, AI visibility moved before clicks did, so judge the first months on mention rate, not traffic.

✓What we commit to

  • A real beforeYour money prompts agreed and recorded on every engine before we change anything.
  • Nothing ships without youYou approve every page, schema change and placement before it goes live.
  • Honest monthly reportingPrompts won, prompts lost and what did not move, side by side.
  • A day 90 re-runEvery money prompt re-run on all seven engines, in clean sessions.

✕What no agency can promise

  • A fixed spot or a guaranteed mentionChatGPT answers change from run to run, which is why we report rates.
  • Every prompt at onceIn the sample report, one prompt was still at 45% on day 60.
  • Clicks you can countMany buyers read the answer and never click, so AI referral traffic undercounts the shortlist.
  • Permanent resultsAnswers shift when OpenAI updates its models or competitors publish, so the work is ongoing.
The scoreboard

How we measure ChatGPT SEO results

We report seven metrics per engine and per prompt, never one blended score, because a score cannot tell you what to fix next.

METRIC 1

Share of AI answers

The percentage of tracked answers in your category that name you. The closest thing to market share in AI search.

answers naming you ÷ all answers
METRIC 2

Prompt mention rate

How often you are named across repeated runs of one buyer prompt. Shows which questions you own.

runs naming you ÷ runs
METRIC 3

Average position

Named first and named fifth are different outcomes. Buyers read the top of the shortlist.

mean rank when named
METRIC 4

Citation share

How often ChatGPT quotes your own website as a source. High means it trusts your pages.

answers citing you ÷ all answers
METRIC 5

Competitor win rate

Who gets named when you do not. Your real competitive set in AI search.

rival mentions on prompts you miss
METRIC 6

Source map

The third-party sites cited in your category, ranked. It becomes the placement plan.

citations per domain, top 25
METRIC 7

Google AI impressions

Your AI Overview and AI Mode impressions, straight from your own Search Console.

GSC Generative AI report
THE RULE

What we never count

Logged-in screenshots, branded prompts, your own ads as AI traffic, and any number we cannot re-check on the report date.

Where it fits

ChatGPT SEO vs traditional SEO vs GEO/AEO

They overlap more than the names suggest. ChatGPT SEO is the ChatGPT slice of generative engine optimization, and it still leans on pages that rank in classic search.

CompareChatGPT SEOTraditional SEOGEO / AEO
Goal
Get named on ChatGPT's shortlist and cited as a source
Rank pages high on Google results
Get named and cited across every AI engine, including Google's AI answers
Where buyers see you
Inside a ChatGPT conversation
Links on a results page
Inside AI answers on ChatGPT, Gemini, Perplexity, Claude, Copilot, AI Overviews and AI Mode
Main inputs
Search retrieval, third-party sources ChatGPT cites, answer-first pages
Keywords, content, backlinks, technical health
The ChatGPT inputs, tuned per engine, plus structured data for Google's AI
How you measure it
Mention rate, share of AI answers, position, citation share
Rankings, clicks, organic traffic
All seven metrics per engine, plus Google AI impressions
Best for
SaaS whose buyers shortlist inside ChatGPT
Demand that still clicks through from Google
Brands that need to be on every shortlist, wherever buyers ask

In practice most B2B SaaS teams need all three, and our retainer covers all three. If ChatGPT is where your buyers shortlist, start here. If you want the wider program, see our GEO agency for SaaS service, our AEO agency for SaaS service for Google's AI answers, or the full AI visibility program for SaaS.

Pricing

How much ChatGPT SEO services cost

ChatGPT SEO services at Arobis AI start at $2,500 a month on the Foundation plan, with a 3-month minimum. Pricing is published, not "contact us". Every plan is done for you by a strategist, a writer and a technical implementer, with no software subscription and no self-serve tier.

Foundation

$2,500 /month
3-month minimum engagement
  • Full audit: 40 buyer prompts, every answer recorded
  • Competitive gap map and source map
  • Top fixes shipped on your site: schema, entity pages, llms.txt, structure, internal links
  • Answer-first rewrites of your highest-impact pages
  • Third-party placements every month
  • Monthly report and a bi-weekly working session
Most popular

AI Search Growth

$5,000 /month
Everything in Foundation, plus
  • Ongoing authority work: reviews, roundups, partner and directory placements
  • New comparison, alternatives and answer pages for the prompts you are losing
  • Entity work across Wikidata, Crunchbase, G2 and directories
  • Weekly AI answer re-checks with same-week fixes

Enterprise

Custom
Scoped to your organization
  • Executive workshop on AI search demand
  • Several product lines, markets and languages
  • A dedicated strategist and implementer
  • KPIs tied to pipeline and recommendation share

Not ready for a retainer? A single-domain audit is $399, credited in full against your first month if you start within 60 days. Tool costs are never billed to you. Full details and FAQs are on our pricing page.

Fit check

Who this is for, and who it is not

We do our best work where one ChatGPT recommendation can put you on a shortlist worth real money. If that is not you, we will say so on the first call.

✓A great fit

  • B2B SaaS and software companiesOur core. Every step is built around how software buyers research.
  • B2B companies with a considered saleLogistics, contact centers, fintech, IT and professional services, where buyers compare vendors before they talk to sales.
  • Teams ready to moveSomeone who can approve site changes within a week or two, and a 3-month runway for results to compound.

✕Not the right fit

  • Ecommerce and DTC shopsProduct feeds, shopping ads and marketplaces drive your sales. That is a different discipline.
  • Local businessesRestaurants, clinics, salons and trades win with local SEO and Google Business Profile.
  • Tight budgets, or anyone wanting a guaranteeIf $2,500 a month for three months would strain the business, use our free tools first. And no one can guarantee what ChatGPT says, including us.
Free, 30 seconds

Check your ChatGPT visibility first

Before you talk to any agency, including us, get your own baseline. Our free ChatGPT visibility checker asks ChatGPT five buyer prompts for your category with web search on, and shows what came back.

Most checks finish in 20 to 30 seconds. Bring the report to your first call and we will start from your numbers.

  • Mention rate across 5 prompts✓
  • Average position when named✓
  • Brands named instead of you✓
  • Sources ChatGPT cited✓
  • The exact sentence it wrote about you✓
FAQ

Frequently asked questions

What does a ChatGPT SEO agency do?

A ChatGPT SEO agency gets your brand named, recommended and cited when buyers ask ChatGPT about your category. It agrees the buyer prompts that matter, records who ChatGPT names today, maps the sources it cites, rebuilds your key pages answer-first, earns placements in those sources and re-measures every month in clean sessions.

How much do ChatGPT SEO services cost?

Arobis AI's Foundation plan is $2,500 a month with a 3-month minimum. AI Search Growth is $5,000 a month and Enterprise is custom. A single-domain audit costs $399 and is credited in full against your first month if you start within 60 days.

How long does ChatGPT SEO take to work?

In our sample client report, the client went from 0 of 5 money prompts to 5 of 5 in about 60 days. That is one client, not a promise. Results compound as pages and third-party sources build up, which is why every plan has a 3-month minimum and a full re-run at day 90.

Is ChatGPT SEO different from regular SEO?

Yes, but they overlap. Regular SEO aims for rankings and clicks on Google. ChatGPT SEO aims for a place inside ChatGPT's answer. ChatGPT often searches the web before answering, so good rankings help, but the third-party sources it cites and how directly your pages answer buyer questions matter just as much.

Can you guarantee ChatGPT will recommend us?

No, and be wary of anyone who does. ChatGPT is run by OpenAI and its answers vary from run to run. What we control is the work: the audit, the pages, the placements and honest measurement. We report rates across repeated runs so you can see real movement.

Do you only optimize for ChatGPT?

No. ChatGPT is usually the priority for B2B SaaS, but we measure seven engines: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude and Microsoft Copilot. Most of the work, like answer-first pages and third-party placements, lifts all of them.

How do you test whether ChatGPT recommends us?

We run your buyer prompts in logged-out or temporary chat sessions, in buyer language without your brand name, repeat each prompt and save the engine, date and session type with every capture. Logged-in checks flatter your brand, so we never report them.

What should I look for in a ChatGPT SEO company?

Ask how they test: clean sessions, buyer language and repeated runs, not logged-in screenshots. Look for published pricing, a real before-and-after client report and a clear list of what they ship versus what your team must do. Be careful with any company that guarantees ChatGPT placements.

What access do you need to our website?

Read-only Google Search Console and GA4, plus a CMS editor seat or a pull-request workflow. We never ask for production credentials. Approved changes ship through your CMS or as pull requests your developers review.

Find out what ChatGPT tells your buyers today

Your AI visibility audit runs your real buyer prompts in clean sessions and shows who ChatGPT names instead of you, and why.