68/100
Average SaaS AI Visibility Score
5
AI engines tracked
500K+
AI responses monitored
10,000+
Brands Analyzed
500,000+
AI Responses Monitored
5
AI Engines Tracked
Daily
Fresh Visibility Data
The Benchmark

The AI Search Leaderboard

The most visible brands across AI search engines — ranked by how often ChatGPT, Gemini, Claude, and Perplexity cite and recommend them.

Rank
Company
AI Visibility Score
30-Day Trend
1
HubSpot
92
+3%
2
Notion
89
+5%
3
Salesforce
87
+2%
4
Canva
84
+4%
5
Monday
82
+6%

Want to know where your company ranks?

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By Category

AI Visibility by Industry

The brands AI engines name most often in each category. Every score reflects citation frequency and recommendation share across the five tracked engines.

Free Instant Check

Is Your Brand Being Recommended by AI?

Enter your domain to see exactly how AI search engines see you.

  • AI Visibility Score
  • Competitor Comparison
  • AI Citation Sources
  • Share of Model Analysis
  • GEO Opportunities
Analyze My Brand
Engine by Engine

ChatGPT vs Gemini vs Claude

Each engine has its own citation personality: ChatGPT leans encyclopedic (Wikipedia is its single most-cited source), Perplexity is community-driven (Reddit dominates), and Google AI Overviews pulls heavily from forums like Reddit and Quora. The same brand can be a star on one engine and invisible on another — here's how leading SaaS brands score across each platform.

Brand
ChatGPT
Gemini
Claude
Perplexity
HubSpot
91
89
86
93
Salesforce
84
87
82
88
Notion
88
85
83
90
Canva
80
82
78
85
Monday
79
81
77
83

See your score on every engine, side by side.

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Citation Authority

Most Cited Websites in AI Search

Aggregated from public 2025 citation studies across ChatGPT, Perplexity, and Google AI Overviews, these are the domains AI engines reference most when generating answers. For software queries specifically, review platforms dominate — G2 and Capterra alone account for more than half of all review-site citations. Earning a presence on these sources is how brands build AI trust.

1Reddit
2YouTube
3Wikipedia
4LinkedIn
5G2
6Forbes
7Gartner
8Quora
9Capterra
10Medium

Source: aggregated public AI-citation studies (Profound, Semrush, Hall), 2025. Citation share varies by engine and shifts over time.

Momentum

Biggest Movers This Month

AI visibility shifts fast. These are the brands gaining and losing the most ground across AI search this month.

Rising

Biggest Winners

Notion
+17%
ClickUp
+15%
Zendesk
+14%
Zapier
+12%
Falling

Biggest Visibility Losses

Moz
-9%
Yext
-8%
Drift
-7%
People love rankings — make sure you're on the right side.
The Concept

What Is AI Visibility?

AI Visibility measures how often a brand is cited, recommended, mentioned, and surfaced by AI-powered answer engines. Unlike traditional SEO — which focuses on rankings — AI Visibility focuses on recommendation frequency and citation authority.

Cited

Your domain appears as a source AI links to when it answers buyer questions.

Recommended

AI names your brand first in a shortlist when someone asks for the best tool.

Mentioned

Your name shows up in AI-generated comparisons, summaries, and explanations.

Surfaced

You appear across ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews.

The Framework

What Impacts AI Visibility?

AI engines weigh dozens of signals when deciding which brands to trust and recommend. These are the factors that move the needle most.

Brand Mentions
Authority Signals
Third-Party Citations
High-Quality Backlinks
Product Reviews
Entity Recognition
Structured Data
Topical Authority
Generative Engine Optimization
The Playbook

How to Improve AI Visibility

A repeatable system for getting cited, trusted, and recommended by AI search engines.

01

Build Entity Authority

Make your brand unmistakable to AI with a clear, consistent entity footprint.

02

Earn Authoritative Citations

Get referenced by the high-trust domains AI already relies on.

03

Strengthen Brand Mentions

Increase the volume and quality of mentions across the open web.

04

Publish Expert Content

Create answer-ready, semantically rich content AI can quote directly.

05

Improve Structured Data

Give engines clean, machine-readable signals about what you do.

06

Track Share of Model

Measure how often AI picks you versus your competitors.

07

Monitor Continuously

AI answers change weekly — track and respond before competitors do.

7
moves to AI recommendation
FAQ

Frequently Asked Questions

What is AI Visibility?
AI Visibility is how often and how prominently a brand is cited, recommended, and mentioned by AI search engines such as ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews when they answer buyer questions.
How is AI Visibility different from SEO?
Traditional SEO optimizes for ranking pages in search results. AI Visibility optimizes for being selected as the answer — focusing on recommendation frequency and citation authority rather than clicks and positions.
What is Share of Model?
Share of Model measures how often an AI engine names your brand versus competitors for a given set of buyer prompts — your slice of the AI's "mindshare" in your category.
Which AI engines are tracked?
We track five engines: ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews — the platforms where most AI-driven discovery happens today.
How often is the data updated?
Visibility data is refreshed daily, so leaderboards, trends, and scores reflect the latest behaviour of each AI engine.
Can I compare competitors?
Yes. The free AI Visibility Checker shows your score next to direct competitors so you can see exactly where you lead and where you trail.
Does AI Visibility impact lead generation?
Increasingly, yes. Buyers ask AI for shortlists before they ever visit a website. Being the recommended answer puts your brand in front of demand at the exact moment of decision.