68/100
Average SaaS AI Visibility Score
5
AI engines tracked
500K+
AI responses monitored
2026 EditionLast verified: August 15, 2026Built on Arobis AI recommendation studiesSee methodology
10,000+
Brands Analyzed
500,000+
AI Responses Monitored
5
AI Engines Tracked
Daily
Fresh Visibility Data
The Benchmark

The AI Search Leaderboard

The most visible brands across AI search engines — ranked by how often ChatGPT, Gemini, Claude, and Perplexity cite and recommend them.

Rank
Company
AI Visibility Score
30-Day Trend
1
HubSpot
92
+3%
2
Notion
89
+5%
3
Salesforce
87
+2%
4
Canva
84
+4%
5
Monday
82
+6%

Want to know where your company ranks?

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Recommendation Frequency by Category: The Measured Layer

The composite leaderboard above reflects overall visibility. The tables below are stricter: they show how often each vendor was actually recommended when we ran standardized buying-intent prompts through ChatGPT, Gemini, Claude, Perplexity and Copilot — six prompts per category, each run three times (18 prompt-runs per category). A brand recommended in every run scores 100%; a brand recommended once scores about 6%. Full prompt sets and scoring are in the Arobis AI Shortlist Study.

CRM Software

Recommendation frequency, 18 prompt-runs

VendorFreq.
HubSpot100%
Zoho CRM100%
Freshsales100%
Pipedrive100%
Copper100%
Salesforce94%
Dynamics 36583%
Salesmate6%

Project Management

Recommendation frequency, 18 prompt-runs

VendorFreq.
Asana100%
Trello100%
Jira100%
Basecamp100%
Wrike83%
Monday.com67%
Smartsheet56%
Notion39%
MS Project28%
ClickUp11%

Marketing Automation

Recommendation frequency, 18 prompt-runs

VendorFreq.
HubSpot100%
Marketo100%
Pardot100%
ActiveCampaign100%
Klaviyo78%
Mailchimp72%
Ortto (Autopilot)61%
SF Marketing Cloud28%
In the CRM category, five vendors were recommended in 100% of buying-intent prompt runs while a functional competitor was recommended in just 6% — a 94-point recommendation gap inside the same question set (Arobis AI Shortlist Study, 2026).

Two patterns repeat in every category we measured. First, AI engines converge on a locked-in shortlist: the leaders are not merely ahead, they are recommended in effectively every run. Second, brand awareness does not buy a seat on that shortlist. Monday.com is a public company with enormous ad spend and scored 67%, behind bootstrapped Basecamp at 100%. Notion — one of the best-known products of the decade — landed at 39%, and ClickUp at just 11%. In a separate five-engine measurement of recommendation share, the category leader appeared in roughly two out of every three project-management answers while Notion appeared in about one in six; the full breakdown is in our project management recommendation-share study.

Measurement window: 2026 study runs across ChatGPT, Gemini, Claude, Perplexity and Copilot. Frequencies are per standardized prompt set, not market share. Vendors are scored identically regardless of any commercial relationship; Arobis AI has none with the brands listed.

By Category

AI Visibility by Industry

The brands AI engines name most often in each category. Every score reflects citation frequency and recommendation share across the five tracked engines.

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  • Share of Model Analysis
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Engine by Engine

ChatGPT vs Gemini vs Claude

Each engine has its own citation personality: ChatGPT leans encyclopedic (Wikipedia is its single most-cited source), Perplexity is community-driven (Reddit dominates), and Google AI Overviews pulls heavily from forums like Reddit and Quora. The same brand can be a star on one engine and invisible on another — here's how leading SaaS brands score across each platform.

Brand
ChatGPT
Gemini
Claude
Perplexity
HubSpot
91
89
86
93
Salesforce
84
87
82
88
Notion
88
85
83
90
Canva
80
82
78
85
Monday
79
81
77
83

See your score on every engine, side by side.

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Citation Authority

Most Cited Websites in AI Search

Aggregated from public 2025 citation studies across ChatGPT, Perplexity, and Google AI Overviews, these are the domains AI engines reference most when generating answers. For software queries specifically, review platforms dominate — G2 and Capterra alone account for more than half of all review-site citations. Earning a presence on these sources is how brands build AI trust.

1Reddit
2YouTube
3Wikipedia
4LinkedIn
5G2
6Forbes
7Gartner
8Quora
9Capterra
10Medium

Source: aggregated public AI-citation studies (Profound, Semrush, Hall), 2025. Citation share varies by engine and shifts over time.

Momentum

Biggest Movers in AI Search Visibility

AI visibility shifts fast. The moves below reflect changes observed across our tracked prompt sets through mid-2026 — see the methodology section for how movement is measured.

Rising

Biggest Winners

Notion
+17%
ClickUp
+15%
Zendesk
+14%
Zapier
+12%
Falling

Biggest Visibility Losses

Moz
-9%
Yext
-8%
Drift
-7%
People love rankings — make sure you're on the right side.
How We Measure

Methodology & Data Sources

Every figure on this page is dated and traceable to a published Arobis AI study or a compiled public benchmark. Nothing is estimated from memory, and vendors are scored identically whether or not we have any relationship with them (we have none with the brands listed).

How recommendation frequency is measured

For each category we define six standardized buying-intent prompts — the questions real buyers ask, like “best CRM for a small B2B SaaS team” — and run each prompt three times per engine across ChatGPT, Gemini, Claude, Perplexity and Copilot (18 prompt-runs per category). A vendor recommended in every run scores 100%; a vendor recommended once scores about 6%.

Recommendation frequency is deliberately stricter than visibility: a brand can be mentioned in passing yet never actually recommended. The composite leaderboard above blends citation, mention and recommendation signals; the frequency tables isolate the recommendation itself.

Data sources & changelog

Category tables draw on the Arobis AI Shortlist Study and the project-management recommendation-share study linked above. Review-signal analysis (e.g. why an 89% would-recommend rate on 2,500+ G2 reviews makes BambooHR a fixture in AI answers) is documented in our HR software study. Market-level statistics are compiled, with original sources, in the 100 AI search statistics report linked in the trends section.

  • June 2026 — Report first published.
  • July 2026 — Benchmarks refreshed; Dataset structured data added.
  • August 15, 2026 — 2026 Edition update: measured recommendation-frequency tables added for three categories, trends section added, methodology documented.
The Concept

What Is AI Visibility?

AI Visibility measures how often a brand is cited, recommended, mentioned, and surfaced by AI-powered answer engines. Unlike traditional SEO — which focuses on rankings — AI Visibility focuses on recommendation frequency and citation authority.

Cited

Your domain appears as a source AI links to when it answers buyer questions.

Recommended

AI names your brand first in a shortlist when someone asks for the best tool.

Mentioned

Your name shows up in AI-generated comparisons, summaries, and explanations.

Surfaced

You appear across ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews.

The Framework

What Impacts AI Visibility?

AI engines weigh dozens of signals when deciding which brands to trust and recommend. These are the factors that move the needle most. Our AI Readiness Report 2026 measures how real websites perform on the on-site half of these signals, from crawler access to structured data, across every scan run through our free checker.

Brand Mentions
Authority Signals
Third-Party Citations
High-Quality Backlinks
Product Reviews
Entity Recognition
Structured Data
Topical Authority
Generative Engine Optimization
The Playbook

How to Improve AI Visibility

A repeatable system for getting cited, trusted, and recommended by AI search engines.

01

Build Entity Authority

Make your brand unmistakable to AI with a clear, consistent entity footprint.

02

Earn Authoritative Citations

Get referenced by the high-trust domains AI already relies on.

03

Strengthen Brand Mentions

Increase the volume and quality of mentions across the open web.

04

Publish Expert Content

Create answer-ready, semantically rich content AI can quote directly.

05

Improve Structured Data

Give engines clean, machine-readable signals about what you do.

06

Track Share of Model

Measure how often AI picks you versus your competitors.

07

Monitor Continuously

AI answers change weekly — track and respond before competitors do.

7
moves to AI recommendation
FAQ

Frequently Asked Questions

What is AI Visibility?
AI Visibility is how often and how prominently a brand is cited, recommended, and mentioned by AI search engines such as ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews when they answer buyer questions.
How is AI Visibility different from SEO?
Traditional SEO optimizes for ranking pages in search results. AI Visibility optimizes for being selected as the answer — focusing on recommendation frequency and citation authority rather than clicks and positions.
What is Share of Model?
Share of Model measures how often an AI engine names your brand versus competitors for a given set of buyer prompts — your slice of the AI's "mindshare" in your category.
Which AI engines are tracked?
We track five engines: ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews — the platforms where most AI-driven discovery happens today.
How often is the data updated?
Visibility data is refreshed daily, so leaderboards, trends, and scores reflect the latest behaviour of each AI engine.
Can I compare competitors?
Yes. The free AI Visibility Checker shows your score next to direct competitors so you can see exactly where you lead and where you trail.
Does AI Visibility impact lead generation?
Increasingly, yes. Buyers ask AI for shortlists before they ever visit a website. Being the recommended answer puts your brand in front of demand at the exact moment of decision.