Profound Pricing in 2026: What It Costs Now That the $99 and $399 Brand Plans Are Gone

A brand buying Profound today gets two choices. The first is a free week, during which Profound runs 50 prompts daily across ChatGPT, Gemini and Google AI Overviews. The second is Enterprise, which means a sales conversation and a custom price for coverage of up to 9 answer engines. The old $99 Starter and $399 Growth brand plans are gone. Agencies get a self-serve plan called Agency Growth, with client workspaces at $399/month each, listed on the agency tab of Profound's pricing page and in Profound's agency blog post. Its $99/month base price no longer appears on the pricing page.

Unless we name another source, the numbers below come from Profound's own pricing page (the "For brands" and "For agencies" tabs).

Profound is the biggest name in AI visibility, and it just got bigger. But its pricing just changed, and a lot of the web (plus a lot of AI answers) is still quoting plans you can no longer buy. So we went back to the source: today's price, the plans that disappeared, who should pay for it, and cheaper tools for teams that don't need all of it.

How much does Profound cost in 2026?

For a brand, Profound costs nothing for the first 7 days and then whatever your Enterprise quote says. There is no published self-serve paid plan for brands anymore. For an agency, there is still a self-serve entry point with public prices.

• Trial (brands): $0 for 7 days. Covers ChatGPT, Gemini and Google AI Overviews with 50 prompts checked every day, a single language and region, unlimited seats, limited AI Marketer credits and 5 Prompt Volumes searches. The prompt set is Profound's recommended one and can't be changed; data history, exports and the API are not part of it.
• Enterprise (brands): custom pricing via a demo. Tailored prompt tracking, daily runs, up to 9 answer engines, custom languages and regions, ChatGPT Shopping, all-time history, CSV and JSON exports, API access, SSO/SAML and SOC 2, and support options up to a dedicated specialist with a 24 hour SLA.
• Agency Growth: self-serve, plus add-ons. The base price is no longer shown (it used to read $99/month). Includes 10 pitch workspaces a month (25 prompts each on ChatGPT, Perplexity and Google AI Overviews; Profound's help center says they typically expire after about a month and can be extended), agency mode, consolidated billing and 5 agency seats.
• Agency add-ons: each full client workspace is $399/month (100 prompts run daily, 400 credits a month, 4 opportunities a week). Five more pitch workspaces a month cost $199/month. That is an add-on, not a trial.
• Agency Enterprise: custom pricing for large agencies and networks, with tailored client and trial workspaces and premium Slack support.

Only Enterprise opens up the full list of nine: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search. A Trial gets three of them. Agency Growth workspaces get a different three: ChatGPT, Perplexity and Google AI Overviews.

The agency tab used to say "$99/month + add-ons" for Agency Growth. It now shows no base price at all, so the $99 figure you still see quoted around the web may not be what you pay. Get the number in writing before you budget for it.

What changed: where did the $99 and $399 plans go?

As recently as September 1, 2026, an archived copy of Profound's pricing page showed two self-serve brand plans:

• Starter, $99/month billed yearly: ChatGPT tracking only, 50 prompts, 100 Agents credits a month, email support.
• Growth, $399/month billed yearly: 3 answer engines (ChatGPT, Perplexity, Google AI Overviews), 100 prompts, 400 Agents credits a month, 3 seats, email support.

By September 26, 2026, both were gone from the "For brands" tab. In their place: a free 7-day Trial and Enterprise. The page now leads with "Meet your AI Marketer" and prices agent work in credits, which tells you where Profound is heading: less of a self-serve tracker, more of an enterprise marketing platform.

Profound has not published a reason for the change. The timing lines up with its Series D announcement on September 15, 2026, but that is timing, not an explanation, so treat any site that tells you "why" with care.

Plenty of review sites, listicles and AI answers still describe the $99 Starter and $399 Growth plans as current. Some also say there is no free trial, which is no longer true. Our own earlier version of this page said both things. If you see those numbers quoted for a brand plan, they are out of date.

The confusion runs the other way too. At least one current review says Profound has no self-serve agency tier. That's wrong: Agency Growth is still self-serve, even though its old $99/month price has dropped off the page.

What drives your Profound Enterprise quote

Profound does not publish Enterprise numbers, and we are not going to guess one. What the pricing page does tell you is which levers are custom, which is what a quote will flex on:

• Prompts: Enterprise has a "tailored prompt tracking plan". More prompts, more cost.
• Engines: up to 9, versus 3 on the Trial. Claude, Copilot, DeepSeek, AI Mode and Exa sit on the Enterprise side.
• Languages and regions: the Trial is locked to one of each. Enterprise is custom.
• AI Marketer credits: agents run on credits. Simple agents use fewer, multi-step agents use more, and overages can either bill or pause, depending on how your account is set up.
• Support and security: dedicated Slack, a dedicated specialist with a 24 hour SLA, SSO/SAML and SOC 2.

For a side-by-side of where that depth matters, see our Profound vs Arobis AI comparison and the platform breakdown in Searchable vs Profound vs AthenaHQ.

Profound at a glance

• Best for: enterprise brands that want the deepest AI search data plus agents, and have a team to act on it weekly.
• Pricing: free 7-day Trial, then custom Enterprise. Agencies: Agency Growth (base price no longer shown; it was $99/month) plus $399/month per client workspace.
• Engines: 3 on the Trial, up to 9 on Enterprise.
• Watch out for: no published brand price after the trial, credits that scale with agent usage, and a Trial with no exports or history, so plan your evaluation before day one.

Is Profound worth the price?

For large companies that need broad engine coverage, prompt volume data, SSO and a vendor with staying power, yes, it can be. Profound says it serves over 1,000 enterprise brands, and that is not an accident. The product is deep.

Most B2B SaaS teams should ask a second question after "how much does Profound cost": what happens after the dashboard? Tracking tells you where you stand. Profound's AI Marketer goes further and drafts content and page rewrites for your team to approve, but someone still has to review them, ship them and earn the third-party mentions. If nobody on your team has time for that, a bigger platform will not move the number.

Arobis AI works with B2B SaaS teams on the action side of that gap. Profound sells software your team runs, with AI drafts to approve; we're the team that writes the pages, earns the third-party mentions and fixes the positioning that make an engine recommend you, and plenty of our clients keep a Profound-style tracker running next to us. To put us next to a Profound Enterprise quote, compare Arobis AI pricing; a month of the work itself is described on our AI visibility for SaaS page, and the benchmarks we start from are in the State of AI Search Visibility report. Buyers comparing agencies can read how we run engagements as a GEO agency for B2B SaaS. If you would rather skip the sales call, the 30 questions buyers ask us first are answered in writing.

Profound's brand pull is real, and our own test shows it. On September 26, 2026 we put five B2B buyer prompts about AI visibility tools to Google AI Mode, logged out in the US, one run each. Profound came up in 3 of 5 answers; we came up in 0 of 5. A single run per prompt is only a snapshot, since answers shift between runs, but the gap is hard to miss.

Profound vs cheaper alternatives

Need a price you can put on a company card today? These tools publish theirs:

"Not listed here" means we did not verify a free option for that tool, not that one does not exist. If Profound's missing price list is the dealbreaker, our best Profound alternatives list ranks the swaps one by one, the best AI visibility tools roundup covers the wider market, and our Ahrefs vs Semrush AI pricing breakdown helps if you already pay for one of those suites. Our HubSpot AEO pricing and review covers what its $50 price leaves out.

How to decide

Answer these three before you book a demo:

• Which engines do your buyers use? If you need Claude or Copilot, that is Enterprise territory on Profound.
• Who acts on the data? If nobody owns it weekly, you are paying for reports that get skimmed.
• Is your bottleneck measurement or execution? If it is execution, a second tracker leaves your rankings where they are.

New to the concept? Start with our answer engine optimization primer, then read what AI brand monitoring should cost for cost per tracked answer across vendors.

Expert tip: get the most out of the 7-day trial

The Trial runs for 7 days, uses a recommended prompt set you cannot edit, and keeps no history or exports. So prepare before you start. Write down the five buyer questions that matter most to you, pick the competitors you care about, and screenshot the results each day, because you cannot export them. Walk into the Enterprise demo with a fixed list: engines, prompt count, languages, regions and a monthly ceiling. Vendors quote high when buyers are vague.

Try this now

Before you pay for anyone's AI search data, sample it yourself for free. Pick three buying questions your customers ask an AI assistant, run each one five times in ChatGPT, and note which brands get recommended and how often yours shows up. In fifteen minutes you will have a rough version of what a tracker formalizes. Prompt wording, the number of runs and what to log are all spelled out in how to check if AI recommends your brand. Then run your domain through the free Arobis AI Visibility Checker, so that if you do sign up for Profound's trial you already have a score to compare its numbers with. While you're there, the free llms.txt generator ticks off one small technical fix.

A fun fact we bet you didn't know

Part of what you are paying for is scale. Profound was founded in New York in 2024 by James Cadwallader and Dylan Babbs. On September 15, 2026 it announced a $180M Series D at a $1.8B valuation, co-led by Sequoia Capital and Kleiner Perkins, with Lightspeed, Khosla Ventures, Saga Ventures, Evantic and South Park Commons joining. That came less than seven months after a $96M Series C led by Lightspeed. Its own careers page says Profound has raised over $300 million.

Profound says it now serves over 1,000 enterprise brands, over a third of the Fortune 100 and 16% of the Fortune 500, and TechCrunch reported the company's own figure of revenue up 3x in six months. That is why it is priced for enterprises. The real question is whether your team will act on that depth, or just admire it.

Frequently asked questions

How much does Profound cost?

A brand pays nothing for the first 7 days and then gets a custom Enterprise quote; Profound no longer publishes a paid brand plan you can buy on the site. Agencies can sign up for Agency Growth themselves. Its base price (once $99 a month) is no longer on the pricing page, but the pricing page's agency tab lists each full client workspace at $399 a month and five more pitch workspaces at $199 a month. Agency Enterprise is custom. Enterprise quotes flex on prompts, engines, regions, credits and support.

Does Profound have a free trial?

Yes, for seven days. Profound's Trial checks 50 prompts every day on ChatGPT, Gemini and Google AI Overviews, in one language and one region, with unlimited seats and a limited pool of AI Marketer credits. You can't edit the recommended prompt set, and there is no data history, export or API access. Brands that want to keep tracking after day seven move to Enterprise.

Does Profound still have a $99 plan?

Not for brands. The $99 Starter plan (ChatGPT only, 50 prompts, billed yearly) and the $399 Growth plan (three engines, 100 prompts) appeared on Profound's pricing page as late as September 1, 2026, but were gone by September 26. Profound has not published a reason. Agency Growth, which is built for agencies rather than single brands, also used to show $99 a month, but the pricing page no longer lists a base price for it.

Does Profound have agency pricing?

Yes. Agency Growth is a self-serve agency plan; it once showed $99 a month plus add-ons, and the pricing page no longer lists a base price. It includes 10 pitch workspaces a month (25 prompts each, typically live for about a month, not the 7 days often quoted), agency mode, consolidated billing and 5 agency seats. Full client workspaces cost $399 a month each and include 100 daily prompts on ChatGPT, Perplexity and Google AI Overviews plus 400 credits a month. Agency Enterprise is custom.

Does Profound use credits?

Yes. Profound's AI Marketer and Agents run on credits. Each agent run consumes credits based on its complexity, so simple agents cost less than multi-step ones. The Trial includes limited credits, an Agency Growth client workspace gets 400 credits a month, and larger allotments need an Enterprise package. Overages can either bill or pause, depending on how your account is configured.

Is Profound a good company?

By most outside measures, yes. Profound raised a $180M Series D at a $1.8B valuation in September 2026, co-led by Sequoia Capital and Kleiner Perkins, and says it serves over 1,000 enterprise brands including a third of the Fortune 100. Whether it is good for you depends on budget and whether your team will act on the data it produces.

How much has Profound raised?

Profound announced a $180M Series D on September 15, 2026, co-led by Sequoia Capital and Kleiner Perkins. It followed a $96M Series C led by Lightspeed in February 2026. Profound says it has raised over $300 million in total. The company was founded in New York in 2024 by James Cadwallader and Dylan Babbs.

What is the cheapest Profound alternative?

Of the paid tools in our table, Otterly.ai has the lowest monthly-billed price at $29 a month, with HubSpot AEO next at $50 a month for 25 prompts. If you want to spend nothing, AthenaHQ's Essential plan is free, and the Arobis AI Visibility Checker gives you a free one-time baseline. Cheaper tools cover fewer engines and prompts than Profound Enterprise, so match the tool to the engines your buyers use.

Is Profound better than cheaper AI visibility tools?

On raw data depth, Profound is hard to beat, with up to nine engines on Enterprise. Better data and AI-drafted fixes only help if someone acts on them, though. Many B2B SaaS teams get more from a cheaper monitor plus real execution, or a done-for-you program, than from enterprise analytics that sit unused. Decide whether your bottleneck is data or action first.

Keep reading

Weighing a different enterprise tracker? We've ranked the best AthenaHQ alternatives and the best Scrunch AI alternatives the same way.