Short answer: if you want to track how your brand shows up in Microsoft Copilot right now, Otterly.ai is the easiest place to start (Copilot is included on the $29 plan), Peec AI and Profound are the strongest self-serve and enterprise options, and the tool you already pay for may not cover Copilot at all. Semrush, for example, only tracks Copilot on its Enterprise plan, not the $99 toolkit most people assume includes it. I checked every tool below against its live 2026 engine list before recommending it, because half the "best Copilot tracker" articles out there are quietly wrong about which tools even support Copilot.
I run AI visibility programs for B2B SaaS companies for a living, and Microsoft Copilot is the engine my clients underestimate the most. Everyone obsesses over ChatGPT. Meanwhile Copilot is sitting inside Windows, Edge, Teams and the Microsoft 365 apps their buyers already have open all day. This is the guide I wish existed when I started tracking it: verified coverage, real pricing, and an honest take on what a tracker can and cannot do for you.
TL;DR
- Best starting point: Otterly.ai, because Copilot is a core engine even on the $29 plan.
- Best serious self-serve: Peec AI, with the catch that Copilot uses one of your three engine slots.
- Best enterprise platforms: Profound, AthenaHQ and Scrunch AI, depending on whether you care most about depth, revenue attribution or regulated-industry risk.
- Already paying for an SEO suite? SE Ranking, Nightwatch, Semrush and Ahrefs Brand Radar all add AI tracking, but check the Copilot fine print. Semrush gates Copilot behind Enterprise, and Ahrefs charges up to $699 a month for full engine coverage.
- The part nobody says out loud: a rank tracker tells you the score. It does not change it. Budget for the work that actually gets you recommended, not just the dashboard that measures it.
Why Microsoft Copilot is the visibility channel B2B keeps ignoring
Here is the mistake I see almost every marketing team make. They treat AI search as one thing called ChatGPT, they check it once a month, and they never open Copilot. That is a problem, because Copilot is arguably the most B2B-native AI surface that exists.
Microsoft has reported more than 15 million paid Microsoft 365 Copilot seats, with roughly 70 percent of the Fortune 500 holding licenses. Copilot is not a separate destination people choose to visit. It is embedded directly into Windows, Edge, Teams and the Office apps, which means your buyer can ask it "what is the best tool for X" without ever leaving the document they are working in. When a procurement lead or a VP of engineering asks Copilot for a shortlist, that answer carries real weight, because it showed up inside the tools their company already trusts.
There is a second reason Copilot matters more than its raw user count suggests. Copilot is grounded in the Bing search index, so it leans on live web sources and citations more visibly than some other engines. That is good news and bad news. The good news is that the content you publish can influence Copilot answers faster than you might expect. The bad news is that if your competitors are already being cited and you are not, you are losing a shortlist you cannot even see. If you want the deeper background on the mechanics, I broke it down in our guide on how AI search engines actually work.
Why tracking Copilot is different from tracking Google, or even ChatGPT
Before you spend a dollar on a tool, you need to understand what "rank tracking" even means inside Copilot, because it is not what it means in classic SEO. This is the part most listicles skip, and it is the part that decides whether the numbers on your dashboard are useful or noise.
There is no clean list of ten blue links
Copilot rarely returns a tidy, ordered ranking. It returns a synthesized answer that may mention a few brands, cite a handful of sources, and phrase everything in natural language. So "rank" is really a blend of three things: whether you are mentioned at all, whether your site is cited as a source, and how you are described relative to competitors. A good Copilot tracker measures mention rate, citation share and share of voice, not a single position number. If a tool promises you a simple "you are number 3" readout for Copilot, be skeptical.
Work mode and Web mode are not the same
Copilot behaves differently depending on context. Web-grounded answers pull from the open Bing index, while enterprise Work mode blends in a company's internal data. Most tracking tools measure the public, web-grounded version, which is the one that matters for demand generation. Just know that what your own employees see inside your tenant is not what a prospect sees in a fresh Copilot session.
Answers are volatile, so cadence and history matter
Ask Copilot the same question twice and you can get two different answers. That volatility is exactly why refresh rate and historical data are the features I care about most. One-off checks are worthless. You need a tool that runs the same prompts on a schedule and keeps enough history to separate a real trend from random model noise. If you only remember one buying criterion from this article, make it this one.
How I evaluated these Copilot rank trackers
I did not rank these on feature-list length. I ranked them on the things that actually decide whether a Copilot tracking program works. Here is the scorecard I used, and the one I would tell any client to use too.
- Verified Copilot coverage. Does the tool actually track Microsoft Copilot today, on a plan you can realistically afford, not "coming soon" and not gated behind a mystery Enterprise quote.
- Citation-level data. Does it show the source pages Copilot cites, so you know what content to create or improve, or does it only count mentions.
- Competitor share of voice. Can you benchmark against named competitors, because your visibility only means something relative to theirs.
- Prompt volume and refresh rate. How many prompts can you track, and how often, since volatility makes both non-negotiable.
- Cross-engine coverage. Copilot should sit next to ChatGPT, Perplexity, Gemini and Google AI Overviews, so you see the full picture in one place.
- Honest pricing. What does Copilot tracking really cost once you account for add-ons, engine caps and per-domain fees.
- Does it help you act. The best tool is the one that turns data into a next move, not the one with the prettiest chart.
The best Microsoft Copilot rank trackers in 2026
Every price and engine detail below was checked against the tool's live 2026 information before I published this. Pricing changes fast in this category, so always confirm on the vendor's site before you buy, especially the Copilot line item.
1. Otterly.ai, the best place to start
If you are new to AI visibility tracking and you want Copilot without a procurement process, start here. Otterly.ai includes Microsoft Copilot as one of its four core engines on every paid tier, including the entry plan, alongside ChatGPT, Google AI Overviews and Perplexity. That is genuinely rare at this price.
Copilot coverage: included on all paid plans, no add-on needed.
Pricing: Lite at $29 a month (15 prompts), Standard at $189, Premium at $489, with roughly 15 percent off annual billing. Gemini and Google AI Mode are paid add-ons.
Best for: founders, small teams and anyone who wants a fast, affordable Copilot baseline.
Watch out for: it is monitoring-first, so it tells you where you stand without doing much to change it, and the 15-prompt entry cap is tight for a full category. If you outgrow it, our roundup of Otterly.ai alternatives covers where to go next.
2. Peec AI, the best serious self-serve option
Peec AI is the tool I point mid-market marketing teams to when they have outgrown a basic monitor and want real prompt-level analytics, sentiment and citation discovery. It is clean, fast and built for people who live in this data weekly.
Copilot coverage: Copilot is one of seven selectable engines, but here is the catch every other article forgets. Every tier caps you at three of the seven engines, and a fourth engine is a paid add-on that runs from about $35 to $165 a month depending on plan. So choosing Copilot means spending one of your three slots on it.
Pricing: Starter around $95 a month (89 euro), Pro at $245, Advanced at $495.
Best for: B2B SaaS marketing teams that want depth and will actually use it.
Watch out for: the engine cap can quietly push your real cost up. See how it stacks up in our Peec AI alternatives breakdown.
3. Profound, the enterprise depth play
Profound is the platform enterprise teams name when they want the most thorough answer-engine analytics on the market. If you have an analyst who will pull reports and act on them, the depth is there.
Copilot coverage: supported, but Copilot sits on the higher tiers rather than the entry Starter plan, so confirm your plan includes it before committing.
Pricing: Starter around $99 a month billed annually, Growth at $399, with custom Enterprise pricing above that.
Best for: enterprise brands that need serious analytics and have someone to run them.
Watch out for: it is a platform to operate, not a shortcut. For a like-for-like look at cost, see our Profound pricing breakdown and the best Profound alternatives.
4. AthenaHQ, the best for tying visibility to revenue
AthenaHQ stands out because it does not stop at "you were mentioned." It connects AI visibility to downstream outcomes through integrations like Shopify and GA4, which makes it easier to have the revenue conversation with leadership.
Copilot coverage: tracked as part of its multi-engine monitoring.
Pricing: around $295 a month for the self-serve tier, with custom Enterprise pricing above.
Best for: teams that need to prove AI visibility maps to pipeline, not just impressions.
Watch out for: the enterprise orientation shows up in both price and setup. Compare it in our AthenaHQ alternatives guide.
5. Scrunch AI, the best for regulated industries
Scrunch AI added Copilot to its engine list in late 2025 and carved out a clear niche: brands where an inaccurate AI answer is a legal or reputational risk, not just a marketing miss. Its misinformation-detection angle is the reason to pick it.
Copilot coverage: supported on its core plan.
Pricing: around $250 a month for the core tier, with a short trial.
Best for: finance, healthcare and other regulated categories that need to catch and correct wrong AI claims.
Watch out for: if your risk profile is normal, you may be paying for guardrails you do not need. Our Scrunch AI alternatives post covers lighter options.
6. SE Ranking, the best if you want AI and classic SEO together
Contrary to a few outdated roundups, SE Ranking does track Microsoft Copilot as a named platform in its AI Results Tracker. What makes it interesting is that it bundles AI tracking with a full traditional SEO suite, so you can watch your Bing and Google rankings next to your AI citations in one account.
Copilot coverage: supported in the AI Results Tracker, with the Bing-grounded angle front and center.
Pricing: roughly $89 to $129 a month for the plans most teams use, with higher tiers above.
Best for: teams that still care about classic search and want one login for both.
Watch out for: the AI features are newer than the SEO core, so expect them to keep evolving.
7. Nightwatch, the best bridge from SEO to AI
Nightwatch is a mature rank tracker that expanded into AI visibility, and it does one thing especially well: it connects changes in your Bing and Google SERP positions to your AI citations. Since Copilot is Bing-grounded, that link is more useful here than it sounds.
Copilot coverage: included in its AI tracking.
Pricing: from around 79 euro a month, scaling with keyword volume, with a free trial.
Best for: SEO-led teams that want to see cause and effect between search rankings and AI mentions.
Watch out for: it is a rank tracker first, so the AEO-specific analysis is lighter than the pure-play AI tools.
8. Semrush AI Visibility Toolkit, the one with the Copilot asterisk
This is the tool I most want you to read carefully, because the assumption almost everyone makes is wrong. The Semrush AI Visibility Toolkit starts at $99 a month per domain, and a lot of people assume that includes Copilot. It does not. The $99 base tracks ChatGPT, Perplexity, Gemini and Google AI Mode. Copilot, Claude and DeepSeek are Enterprise AIO features, which means Copilot coverage requires the custom-priced enterprise product.
Copilot coverage: Enterprise plan only, not the $99 base toolkit.
Pricing: $99 a month per domain for the base, with Copilot gated behind custom Enterprise pricing, plus add-ons like extra prompts and domains.
Best for: large teams already standardized on Semrush who will pay for Enterprise.
Watch out for: if Copilot is your reason for buying, the base plan will not deliver it. We covered the workarounds in our Semrush AI Visibility Toolkit alternatives guide.
9. Ahrefs Brand Radar, the biggest research database
Ahrefs Brand Radar tracks six AI engines including Copilot, backed by an enormous database of search-backed prompts and strong historical trend data. If you already live in Ahrefs and you need directional AI visibility intelligence at scale, it fits.
Copilot coverage: included among the six tracked engines.
Pricing: this is the sticking point. It requires an Ahrefs base plan from $129 a month, plus AI indexes at $199 per platform or $699 for all six engines, which puts a realistic full setup somewhere between $828 and $1,148 a month.
Best for: enterprise teams already invested in Ahrefs.
Watch out for: the per-engine pricing adds up fast, and it leans research and monitoring rather than execution. Our Ahrefs Brand Radar alternatives post covers cheaper routes to the same insight.
10. Keyword.com AI, the flexible credit-based option
Keyword.com added an AI tracker with a dedicated Copilot view, and its credit-based model makes it appealing if your tracking needs vary month to month rather than sitting at a fixed volume.
Copilot coverage: supported, with a purpose-built Copilot tracking view.
Pricing: credit-based, starting around $24.50 a month, so cost scales with usage.
Best for: teams that want to pay for what they actually track.
Watch out for: credit models can be hard to forecast, so model your real prompt volume before committing.
The verified Copilot coverage cheat sheet
If you remember nothing else, remember these coverage flags. They are the exact points other roundups get wrong, and they will save you from paying for a plan that does not track the engine you came for.
- Copilot included on the cheapest plan: Otterly.ai ($29), Keyword.com AI (credit-based from about $24.50).
- Copilot included, but with a catch: Peec AI (uses one of three engine slots), Profound (higher tiers, not entry Starter).
- Copilot is Enterprise-only: Semrush AI Visibility Toolkit. The $99 base does not track it.
- Copilot included, but pricey for full coverage: Ahrefs Brand Radar (up to $699 a month for all six engines).
- Copilot confirmed despite older articles saying otherwise: SE Ranking tracks it in the AI Results Tracker.
- Always reverify: engine lists in this category change monthly. A tool that added Copilot last quarter, or gated it behind a new tier, is common. Confirm on the pricing page before you pay, and if a vendor cannot give you a straight answer on Copilot, treat that as your answer.
The uncomfortable truth: a tracker tells you the score, it does not change it
I need to be honest with you, because this is the part the vendors will not say. Every tool on this list is a measurement tool. Not one of them will get you into a Copilot answer. They will tell you, in beautiful detail, that your competitor is being recommended and you are not. Then they will hand the actual work back to you.
That is not a knock on the tools. You cannot improve what you cannot see, and you should absolutely track. But I have watched too many teams buy a dashboard, feel productive because the charts look busy, and change nothing about the content, entities and citations that actually decide what Copilot says. Monitoring and moving the needle are two different jobs. I wrote a whole piece on that gap, monitoring versus demand generation, because it is the single most expensive misunderstanding in this space.
So once your tracker tells you where you stand, the real work begins, and it is not mysterious. It is the same set of moves across every engine: publish content that answers buyer questions directly, earn citations from sources the models trust, and make your brand entity unambiguous. If you want the playbook, start with how to actually rank in Microsoft Copilot, then look at the signals AI engines use to recommend brands and how to build recommendation authority. The tactics carry over to ranking in ChatGPT, getting cited in Perplexity, showing up in Google Gemini and appearing in Google AI Overviews.
This is exactly the work we do for B2B SaaS companies through our AI visibility program for SaaS, which is built around getting recommended, not just measured. If you would rather see the numbers behind why this matters, our State of AI Search Visibility research has the data, and you can check where you stand for free before you spend anything on a paid tracker at all.
How to start tracking your Copilot visibility this week
You do not need a six-month rollout to get value here. Here is the exact sequence I give clients, and you can run it with any tool on this list.
- Write your 20 buyer prompts first. Not keywords, prompts. "What is the best [your category] tool for [your buyer]" and the ten variations your prospects actually ask. This list matters more than the tool you choose.
- Add your three real competitors. Track share of voice against the brands you lose deals to, not the whole market. Visibility is relative or it is meaningless.
- Run it on a schedule, not on a whim. Weekly at minimum, given Copilot's volatility. A single check tells you nothing.
- Read the citations, not just the mentions. The source pages Copilot cites are your content roadmap. That is where you learn what to publish next.
- Set a 90-day baseline. Do not judge movement in week two. Give it a quarter, then compare. If you want a structured version of this, our AI visibility audit framework lays it out, and you can pressure-test your current standing with a quick check of whether AI recommends your brand.
A fun fact most teams get wrong about Copilot
Here is something I bet you did not know, and it changes how you should read every Copilot report. Because Copilot is grounded in Bing rather than Google, your Bing footprint quietly shapes your Copilot answers. Most B2B marketers have not touched Bing Webmaster Tools in years, if ever. That means the fastest, cheapest lever for Copilot visibility is often the one nobody is pulling: making sure Bing can crawl, index and understand your key pages. I have seen brand mentions in Copilot improve just from fixing Bing indexing issues that Google had already forgiven. If you only optimize for Google, you are optimizing for the wrong index when it comes to Copilot.
Expert tip
Do not track your homepage keywords in Copilot. Track the comparison and alternative prompts, the ones with "best", "vs" and "alternative" in them, because that is where buying decisions actually happen inside AI answers. A brand can look invisible on generic category prompts and still be winning the high-intent comparison prompts that close revenue, or the reverse. The generic prompts feel important. The comparison prompts pay the bills. For more on why the engines behave so differently on these, see our breakdown of how ChatGPT, Claude and Gemini differ.
Try this now
Before you buy anything, open Microsoft Copilot yourself and ask it the single most important buying question in your category, something like "what is the best [your category] software for [your buyer type]". Note whether you are mentioned, who is cited, and how you are described. That one manual check will tell you more in two minutes than a week of reading tool reviews, and it will show you exactly which prompts to load into whichever tracker you pick. If you want the wider landscape of what these tools do beyond Copilot, our guides to the best AI visibility tools and the best free AI visibility tools are the natural next reads, and the broader AI visibility guide ties it all together.
Frequently asked questions
What is a Microsoft Copilot rank tracker?
A Microsoft Copilot rank tracker is a tool that sends buyer-style prompts to Copilot on a schedule and records whether your brand is mentioned, whether your site is cited as a source, and how you compare to competitors. Because Copilot returns synthesized answers rather than a ranked list, these tools measure mention rate, citation share and share of voice instead of a single position number.
Which is the cheapest tool that actually tracks Microsoft Copilot?
Otterly.ai is the most accessible, with Copilot included as a core engine on its $29 a month Lite plan. Keyword.com AI is also low-cost through a credit-based model starting around $24.50 a month. Be careful with tools that look cheap but gate Copilot behind a higher tier, such as Semrush, whose $99 toolkit does not include Copilot at all.
Does the Semrush AI Visibility Toolkit track Copilot?
Not on the $99 a month base plan. That tier covers ChatGPT, Perplexity, Gemini and Google AI Mode. Copilot, along with Claude and DeepSeek, is an Enterprise AIO feature, so tracking Copilot in Semrush requires the custom-priced Enterprise product. This is the single most common mistake buyers make in this category.
Why is tracking Copilot different from tracking Google rankings?
Google gives you an ordered list of links. Copilot gives you a conversational answer that may mention a few brands and cite a few sources, and it can change from one query to the next. So there is no stable single position to track. You measure whether you appear, whether you are cited, and how your share of voice compares to rivals, and you rely on scheduled checks and historical data to tell real trends apart from model noise.
How often should I check my Copilot visibility?
Weekly at a minimum, because Copilot answers are volatile and a single check can mislead you. Set a 90-day baseline before you judge whether your visibility is improving, and always read the cited source pages, not just the mention count, since those citations tell you what content to create or improve next.
Will a rank tracker improve my Copilot visibility?
No. A tracker measures your visibility, it does not change it. Improving what Copilot says about you requires publishing content that answers buyer questions directly, earning citations from sources the model trusts, and making your brand entity clear and consistent across the web. Tracking tells you where you stand and what to fix. The improvement comes from the work you do after you read the report.
The bottom line
Pick your Copilot tracker based on where you are, not on which tool has the longest feature list. Start with Otterly.ai if you just need a fast, affordable baseline. Move to Peec AI or Profound when you need depth. Reach for AthenaHQ, Scrunch AI, Semrush Enterprise or Ahrefs Brand Radar when your scale or your risk profile demands it. Whatever you choose, verify the Copilot line item before you pay, because this category changes every month and half the internet is still repeating last year's engine lists. And once you can see the score, spend the real money on changing it. If you want a partner that focuses on getting you recommended in Copilot rather than just charting how often you are not, that is exactly what we do, and you can see what a done-for-you program costs or start by checking your current standing for free.
For a deeper look at how these two SEO suites handle AI tracking, see our full Ahrefs Brand Radar vs Semrush breakdown.
